Double Book Launch For Entrepreneurs


It’s a banner week when two of your go-to business resources launch their books within a few days of each other.  I’m so excited for these ladies and for you readers who can benefit from their expertise as well!  Both of these books are engaging, extremely helpful reads written for any entrepreneur.  Tea Silvestre (aka The Word Chef) wrote Attract and Feed a Hungry Crowd, a marketing book that doesn’t just give you the recipes but teaches you how to cook. Cheri Ruskus, business coach and founder of the Victory Circles, has published her inspirational guidebook for entrepreneurs, Victory One Moment at a Time.

Note:  These authors are two of my favorite people, both of them mentors, teachers and friends.  While the reviews below are accurate, I freely admit I am a little biased.

Tasty Tidbits from The Word Chef

I devoured Tea Silvestre’s new book, “Attract and Feed a Hungry Crowd: How Thinking Like a Chef Can Help You Build a Solid Business,” (available for Kindle and paperback) and savored all the tasty marketing tidbits she serves up in this satisfying read. Tea is a friend, mentor, teacher and constant source of inspiration and outstanding marketing resources, so I was not surprised that she delivered in her new book.

Tea opens the book with a quote by Seth Godin: “The future belongs to chefs, not to cooks or bottle washers.” and you can see the influence, with clear, concise marketing advice founded in concepts like standing out from the crowd, differentiating yourself and building relationships (i.e., your tribe) . Cleverly framed in the cooking metaphor, Silvestre, also known as The Word Chef, is generous with tips and strategies for small business owners trying to stand out in a crowded marketplace. The icing on the cake is the sweet list of readings and resources at the end.

I highly recommend this book for entrepreneurs who need to work on their marketing and are trying to find and share the “secret sauce” that makes them and their product or service unique.  Do not miss the other delicacies at  You’ll come back for seconds.  Or thirds.

Business Moment by Moment

My last blog post was about Master Mind groups and the principles coined by Napoleon Hill nearly a century ago.  Cheri Ruskus’ new book, Victory One Moment at a Time, goes further in applying the Master Mind principles to business success and serves as a wonderful resource for entrepreneurs to tap into their passion and be fueled by inspiration. She gives the  Master Mind principles a modern refresh, applying them to the current challenges of entrepreneurship.

Cheri has worked long enough with entrepreneurs to know that one principle needed to be added:  that of Honoring Time.  As business owners, we know that time is money, and managing our time becomes a huge issue in managing our businesses.  She has great insights on this topic and more.Cheri describes each principle, then shares her Victory Letters, writings she’s been doing weekly for over 10 years. Cheri creates beautiful metaphors, relating concepts from life to business and back again. Thought provoking questions focus on the spirit, attitude and mindset that bring about success.  Eleven of the original Master Mind principles are included, like leadership, self-confidence, concentration and cooperation in building a business.

The book’s format, with a chapter for each principle, allows you to pick up the book and focus on the topic of greatest need or interest at this moment in time. Taking the time to master your business is essential, and this book can help you do just that.  You can learn more about the Victory Circles program and philosophy at

Happy reading!  And don’t forget to subscribe to the blog, as more on these books is forthcoming, including book giveaways for our readers.

gloria-miele-head-shotGloria M. Miele, Ph.D. is a Business Development and Leadership Coach and Victory Circles facilitator in Southern California.  She works with entrepreneurs and other business leaders to discover, develop and optimize their strengths to achieve greater business success. Visit her website at to receive helpful business development resources, including a free Business Plan Template. You can also connect with her at